In the images, Sarah Sapora , 38 , a Los Angeles-based blogger, wears a turquoise Cacique plus-size bikini by Lane Bryant while she dances and laughs in Malibu with a male model friend. Play Big. Someone snapped a photo of it. That hiding?
Retailers Seriously Can't Keep Plus-Size Bikinis in Stock | Glamour
The Girl From Ipanema has put on a few pounds, and for many sunbathers on Brazil's beaches the country's iconic itsy-bitsy, teeny-weeny bikini just doesn't suffice anymore. A growing number of bikini manufacturers have woken up to Brazil's thickening waistline and are reaching out to the ever-expanding ranks of heavy women with new plus-size lines. That's nothing short of a revolution in this most body-conscious of nations, where overweight ladies long had little choice but to hit the beach in comely ensembles of oversized T-shirts and biker shorts. But not everyone is built like a model," said Elisangela Inez Soares as she sunbathed on Copacabana beach, her oiled-up curves packed into a black size 12 bikini. A new market Clothing designer Clarice Rebelatto said her own swimwear-hunting travails prompted her to found Lehona, an exclusively plus-size beachwear line. In Brazil, it used to be that if you were even a little chunky, finding any kind of clothes in the right size was a real problem," said Rebelatto, herself a size
After years of frustration, though, Enneking has noticed that brands are finally starting to get it: to comprehend that not all curvy women want to cover up in a full-coverage one-piece or a dated-feeling swim dress, a shift she feels is largely due to the increasingly strong body-diverse movement that's permeating both fashion and social media. And because of that increase, brands are pointing to the plus-size bikini as a bright spot for sales. Many retailers speculate that Ashley Graham appearing on the cover of Sports Illustrated Swimsuit Issue in a string bikini in as a sign that real change was happening, while others single out trailblazing blogger Gabi Gregg of Gabi Fresh , who first posted a photo of herself in a bikini on Instagram in and is credited with coining the term fat-kini after encouraging women of all sizes to share bikini photos of themselves online. Others say the demand has simply been too big for brands to ignore, as the average American woman is a size
Sarah Sapora. Come beach season, we all have an insecurity or two — the pressure to have the perfect "bikini body" is strong and pretty outdated. For plus-size blogger Sarah Sapora, that self-doubt led her to avoid bikinis for 25 years. But recently, as Yahoo!